Engaging America's new multicultural majority: approaches from General Mills, Diageo and Estée Lauder
Geoffrey PrecourtWarc
The rallying cry for the "The New Majority Demands Attention" panel session at the ARF's 2012 Re:think conference was the dramatic 2010 Census data revealing that minorities already make up a majority of the urban population in many parts of the U.S. And the fact that, by 2045, the entire country will experience the same kind of ethnic diversity.
But for Bob Barocci, the ARF's president/ceo, the presence on the panel of David Burgos and Ola Mobolade, co-authors of Marketing to the New Majority:...