Warc Consensus Ad Forecast: US upgraded, emerging markets lead global growth

Suzy Young and Joseph Clift

Advertising expenditure prospects have held broadly stable over the past few months, according to latest Warc's Consensus Ad Forecast.

Warc Consensus Ad Forecast: US upgraded, emerging markets lead global growth

Suzy Young and Joseph Clift

Click here to access Warc's Consensus Forecast page, including links to the full datasets

The outlook for the US ad market is improving ahead of other key countries, according to Warc's latest Consensus Ad Forecast.

Within the 13 markets measured by the research, US adspend received the largest upgrade in forecast growth. The world's largest ad market is now predicted to raise expenditure by 4.1% this year, a rise of +0.8pp from the January Forecast.

The Forecast, which is compiled based on...

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