This Digital Life
To better understand people's mindsets regarding current technological and social evolutions and revolutions, Euro RSCG Worldwide surveyed 7,213 adults in 19 countries: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, the Czech Republic, France, Germany, Hungary, India, Ireland, Mexico, the Netherlands, Poland, South Africa, the United Kingdom, and the United States.
The respondent base is made up of 84 percent mainstream consumers and 16 percent leading-edge Prosumers; we pay particular attention to the latter group because what they are thinking and doing today is a good indication of what the mainstream will be thinking and doing in the...