Online video measurement: On target

Marketers who want to use video to reach consumers have to decide whether they want to target them directly or go for a more broadcast, mass-reach approach.

Online video measurement: On target

Kevin HaleyVideology Group

Online video offers a more targeted way of reaching television audiences, but how do you measure its effectiveness? Kevin Haley of Videology outlines a method.

Fashion brands such as Lanvin have begun to embrace online video

When it comes to reaching consumers via the sight, sound and motion of video, marketers face a choice. They can target their messages directly at the consumers they really want to reach, or they can go for a more broadcast, mass-reach approach.

It's true that smart use of cable and satellite channels offers...

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