Data analysis: Listen to the data

To reach the always-connected consumer, brands must react to the fact that technology has changed the way people think, interact and purchase.

Data analysis: Listen to the data

Bobby HuiG2 Joshua

Improving engagement with the 24/7 connected consumer requires brands to better analyse data to gain a deeper understanding of how people behave online.

As the route to consumers becomes increasingly complex within a technology-driven, always-on network of communication channels, insightful and live planning is vital for the success of effective targeting and campaign strategy.

Traditional marketing methods to engage audiences are no longer effective in the current consumer landscape. Consumers function in such varied ways, communicating across diverse platforms, that in order for marketers to create real engagement, they must...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands