Sourcing demand in a slow-growth economy

The December 2011 edition of Macroeconomic Foresights, the Global MONITOR Quarterly Update, focuses on sourcing demand in a slow-growth economy.
Increasing exports is a traditional way to boost economies in recession but there is too little global demand to make this a viable recovery option; the report also notes China cannot consume enough to offset falling demand in the West. Instead the report suggests targeting older consumers with stable spending power, better-off ‘willing and able’ consumers, and focusing on key growth drivers such as technology, sustainability and innovation. The country outlook offers a prognosis for the world’s 10 largest economies....

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