Farmers' Needs And Service Expectations In Regard To Technical And Service Innovations
Sylvie Darier,Brul-Ville Associs France
The participants were comparatively young cereal growers with at least 5 years of experience. They were selected on the basis of factors that included the use of computer-driven management tools, trial use of new products, recent or anticipated investments in additional farm surface, materials or buildings. This pre-selection produced a profile of high-performing, dynamic, innovative forward-looking farmers.
The objective of this study was to examine the ways in which these farmers view their future within a context of lower wheat prices and reduced...