United States Postal Service: Your Other Address

Following a catastrophic revenue loss in 2010, the United States Postal Service needed to bolster a key business area: Post Office Box rentals.

United States Postal Service: Your Other Address

Business Situation

THE PO BOX: STRUGGLING IN THE DIGITAL AGE

In November of 2010, the United States Postal Service announced a total revenue loss of 8.5 billion dollars for fiscal year 2010. Faith in the Postal Service was wavering. And one of their key offerings, the PO Box, was experiencing declining revenue and occupancy for 3 consecutive years—34% of all PO Boxes were vacant, plus a new competitor, UPS, was getting aggressive.

The need for confidentiality of personal information has never been greater. Yet, focus groups confirmed that PO Boxes weren't a part...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands