Microsoft: It's a Great Time to be a Family

Microsoft aimed to drive purchase intent for its key products (PCs, Windows Phone, Office and Xbox) during the holiday season with this multi-market campaign.

Microsoft: It's a Great Time to be a Family

This case study focuses on the insights that drove Microsoft to successfully use a single campaign for multiple products during this holiday season vs. stand-alone, single-product campaigns.

Business Context and the Insight that Drove the Idea: Show our products together

Through research and testing, we know that when we talk about our products together under the Microsoft 'umbrella', it sparks interest and desire in each product – the power of association. This idea puts the PC at the center while showing the cool and interesting things consumers can do with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands