IKEA: Style with Substance

In Canada, IKEA was starting to see signs of flattening brand awareness, decreasing product range awareness, negative visitor development, and increasing competition.

IKEA: Style with Substance

Business situation and campaign objectives

Recapturing the hearts and wallets of more Canadians more often.

Despite being one of the worlds' most recognized, successful and iconic brands, a 34-year love affair with Canadians and a powerful brand purpose – to create a better everyday for the many people – IKEA began to see signs of concern. Quantitative research showed flattening brand awareness, decreasing product range awareness, negative visitor development, and the increasing competition across core home product categories were becoming real roadblocks to continued stellar success. To reverse these declines and remain the leader in life...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands