Heart of the City: Beautify your city - A rubbish idea
Hayley Pardoe and Dave Munn
Campaign Details
Brand owner: Heart of the CityAgency: Colenso BBDOBrand: BIG Little CityCountry: New ZealandMedia budget (USD): Up to 500kChannels used: Direct marketing, outdoor, out-of home,
Executive summary
Illegal rubbish dumping is a major problem in Auckland's central city, which can leave the streets littered, messy and rather unappealing. This isn't exactly promoting the Clean Green New Zealand reputation of which every New Zealander is so very proud.
With the Rugby World Cup...