Heart of the City: Beautify your city - A rubbish idea

Heart of the City, an organisation representing the central business district in Auckland, New Zealand, needed to help solve the problem of businesses improperly disposing of garbage.

Heart of the City: Beautify your city - A rubbish idea

Hayley Pardoe and Dave Munn

Campaign Details

Brand owner: Heart of the CityAgency: Colenso BBDOBrand: BIG Little CityCountry: New ZealandMedia budget (USD): Up to 500kChannels used: Direct marketing, outdoor, out-of home,

Executive summary

Illegal rubbish dumping is a major problem in Auckland's central city, which can leave the streets littered, messy and rather unappealing. This isn't exactly promoting the Clean Green New Zealand reputation of which every New Zealander is so very proud.

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