Jose Cuervo Tequila: A quick shot of ice cold

As the biggest tequila brand in Brazil, Jose Cuervo Especial could not grow significantly by stealing share from smaller tequila brands; it had to win share from other, better-financed spirits categories.

Jose Cuervo Tequila: A quick shot of ice cold

Nick Darken, Debs Gerrard, Dave Mygind, Jon Plackett, Ed Norrington, Paul Jakimciw and Sam Ashken

Campaign Details

Brand owner: Jose Cuervo InternationalAgency: Albion LondonBrand: Jose Cuervo TequilaCampaign duration: Up to 3 monthsCountry: BrazilMedia budget (USD): N/A Channels used: Branded content, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth and viral

Executive summary

As the biggest tequila in Brazil, Jose...

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