Jose Cuervo Tequila: A quick shot of ice cold
Nick Darken, Debs Gerrard, Dave Mygind, Jon Plackett, Ed Norrington, Paul Jakimciw and Sam Ashken
Campaign Details
Brand owner: Jose Cuervo InternationalAgency: Albion LondonBrand: Jose Cuervo TequilaCampaign duration: Up to 3 monthsCountry: BrazilMedia budget (USD): N/A Channels used: Branded content, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth and viral
Executive summary
As the biggest tequila in Brazil, Jose...