Ketel One: Gentlemen, This is Vodka
Melanie Wiese and Charlotte White
Campaign Details
Brand owner: DiageoAgency: Grey New YorkBrand: Ketel One VodkaCampaign duration: 1-3 yearsCountry: USAMedia budget (USD): $10m-$20mChannels used: Internet – display, Internet – general, Outdoor, out-of-home, Print - general, unspecified, Public relations,Television
Executive summary
In May of 2011, Ketel One Vodka was tasked with gaining awareness against bigger competitors such as Grey Goose and Absolut by taking its unique positioning of the 'Gentlemen, this is Vodka' campaign to the next level: engagement.
Traditional advertising was...