Johnson Controls: Launch of MyDemoDrive.com

Johnson Controls, the industrial technology company, developed and launched MyDemoDrive.com as an interactive, web-based simulation and educational platform to raise awareness among American consumers of the range of different hybrid vehicle technologies available to them.

Johnson Controls: Launch of MyDemoDrive.com

Becky Fitzgerald, Mary Ann Wright and Craig Rigby

Campaign Details

Brand owner: Johnson ControlsAgency: N/ABrand: Johnson ControlsCampaign duration: 1-3 yearsCountry: USMedia budget (USD): $500k-$1mChannels used: Events and experiential,Internet – general, Internet - microsites, widgets Internet – search, Public relations, Social media

Executive summary

A 2009 Harris Interactive survey revealed that more than 59% of US consumers admitted they did not know the differences between the various types of hybrid vehicles.

To eliminate this confusion, a Johnson Controls team of engineering and marketing...

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