Johnson Controls: Launch of MyDemoDrive.com
Becky Fitzgerald, Mary Ann Wright and Craig Rigby
Campaign Details
Brand owner: Johnson ControlsAgency: N/ABrand: Johnson ControlsCampaign duration: 1-3 yearsCountry: USMedia budget (USD): $500k-$1mChannels used: Events and experiential,Internet – general, Internet - microsites, widgets Internet – search, Public relations, Social media
Executive summary
A 2009 Harris Interactive survey revealed that more than 59% of US consumers admitted they did not know the differences between the various types of hybrid vehicles.
To eliminate this confusion, a Johnson Controls team of engineering and marketing...