Brandkarma: A new global reputation system for brands
Craig Davis and Warwick Heathwood
Campaign Details
Brand owner:N/AAgency: BrandkarmaBrand: BrandkarmaCountry: Canada, Mexico, USMedia budget (USD): Up to $500kChannels used: Branded content, Social Media
Executive summary
Brandkarma is a new reputation system for brands. This case study argues that there has been a global awakening around sustainability and corporate social responsibility that is now driving new consumer and business behaviour. At the same time, business lacks a credible global reputation system to qualify brands' commitment and performance in this area.
Brandkarma...