Brandkarma: A new global reputation system for brands

Craig Davis and Warwick Heathwood

This case study describes Brandkarma, a new system for brands to measure their reputation in terms of sustainability and corporate social responsibility metrics.

Brandkarma: A new global reputation system for brands

Craig Davis and Warwick Heathwood

Campaign Details

Brand owner:N/AAgency: BrandkarmaBrand: BrandkarmaCountry: Canada, Mexico, USMedia budget (USD): Up to $500kChannels used: Branded content, Social Media

Executive summary

Brandkarma is a new reputation system for brands. This case study argues that there has been a global awakening around sustainability and corporate social responsibility that is now driving new consumer and business behaviour. At the same time, business lacks a credible global reputation system to qualify brands' commitment and performance in this area.

Brandkarma...

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