Volkswagen Phaeton: Welcome to the latest royal entrant
Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Pradeepan Pacha, Alex Anthony and Sridhar Surve
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: Volkswagen PhaetonCampaign duration:Country: IndiaMedia budget (USD):Channels used: Events and experiential, Newspapers, Outdoor, out-of-home, Television, Events and experiential, Newspapers, Outdoor, out-of-home, Television
Executive summary
Volkswagen was launching its top-end luxury car, the Phaeton, and wanted to make a place for it within the most premium bracket. How could Volkswagen convince the...