Vodafone: The journey is more important than the destination
Prakash Acharaya
Campaign details
Brand owner: VodafoneAgency: Maxus IndiaBrand: VodafoneCountry: IndiaChannels used: Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Newspapers, Radio, Social media, Television, Newspapers, Television
Executive summary
With Airtel, Vodafone's arch-rival in India, sponsoring the main event, options were limited for Vodafone when it came to making its presence felt around the first-ever Indian Grand Prix in 2011.
Taking up the challenge, Vodafone introduced Formula One to the Indian consumer through a...