Volkswagen Vento: People read newspapers… until we made them talk
Ashwini Kamat, Deepa Jatkar, Zarius Captain, Aatika Ansari, Rohan Jadhav, Ankita Derasaria, Pooja Patil, Nova Das, Girish Vyas, Sridhar Surve, Pradeepan Pacha and Alex Anthony
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaChannels used: Newspapers
Executive summary
Volkswagen was launching its entry level sedan, the Vento, in India. 10,000 Ventos had to be sold and Volkswagen brand awareness was to be doubled. This was in the context of the cluttered and competitive Indian car market, which saw an average...