Volkswagen India: From challenger to champion in one year

Deepa Jatkar

Volkswagen was set to introduce its automotive line to India where it was relatively unknown and would compete with domestic brands like Maruti and Tata, which both enjoyed 90%+ top-of-mind awareness.

Volkswagen India: From challenger to champion in one year

Deepa Jatkar

Campaign details

Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaChannels used: Branded content, Cinema, Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Radio, Sponsorship - event or property, Sponsorship - media, Television

Executive summary

For Volkswagen India, being one of the late entrants into the world's second...

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