Cisco: Flip Your Profile
Vinod Savio
Campaign details
Brand owner: CiscoAgency: DDB/TribalBrand: Flip video camerasCampaign duration:Country: Singapore, Malaysia, Indonesia, Philippines, Thailand, IndiaMedia budget (USD):Channels used: Internet - microsites, widgets, Public relations, Social media, Word of mouth and viral
Executive summary
The objective of this campaign was to increase brand awareness of Cisco's Flip video cameras in markets outside the US. The campaign was targeted at new customers who had not heard of or bought Flip video cameras. Instead of merely creating an advertising campaign, Flip Video created a new...