Cisco: Flip Your Profile

The objective of this campaign was to increase brand awareness of Cisco's Flip video cameras in markets outside the US.

Cisco: Flip Your Profile

Vinod Savio

Campaign details

Brand owner: CiscoAgency: DDB/TribalBrand: Flip video camerasCampaign duration:Country: Singapore, Malaysia, Indonesia, Philippines, Thailand, IndiaMedia budget (USD):Channels used: Internet - microsites, widgets, Public relations, Social media, Word of mouth and viral

Executive summary

The objective of this campaign was to increase brand awareness of Cisco's Flip video cameras in markets outside the US. The campaign was targeted at new customers who had not heard of or bought Flip video cameras. Instead of merely creating an advertising campaign, Flip Video created a new...

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