Dell SME forum

In 2009, Dell India had become the second largest supplier to small and medium enterprises (SMEs) in terms of sales, but was overtaken by Acer in 2010.

Dell SME forum

Anita Devraj Mookerjee and Deepa Sudhakaran

Campaign details

Agency: Mediacom IndiaBrand: DellBrand Owner: Dell IndiaCountry: IndiaCampaign Duration:Media budget USD: $500k - $1mChannels used: Business-to-business, Branded content, Events and experiential, Internet - general, Newspapers, Sponsorship - event or property

Executive summary

The SME segment was critical to Dell India's business plans. After a stellar branding campaign in 2009, 2010 saw Dell's shares eroding in this segment. The brand had to do something innovative to gain back market shares and be seen as a true partner and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands