The Pool: Creating a ripple effect for the advertising industry

Helen Katz

VivaKi, the media agency group, decided to leverage its scale and partnerships in the industry to pool resources and expertise to identify the ad models or engagement platforms that best resonated with consumers.

The Pool: Creating a ripple effect for the advertising industry

Helen Katz

Campaign Details

Brand owner: N/AAgency: VivaKi, an organisation that is home to the Publicis Groupe media and digital agencies: Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimediaBrand: MultipleCampaign duration: N/ACountry: USMedia budget (USD): N/AChannels used: N/A

Executive summary

VivaKi, the media agency group, decided to leverage its scale and partnerships in the industry to pool resources and expertise to identify the ad models or engagement platforms that best resonated with consumers. This paper describes an initiative,...

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