Red Lobster: See food differently

Red Lobster was suffering from an image as outdated and corporate and needed to reclaim its position as the top casual dining restaurant in the United States.

Red Lobster: See food differently

Campaign details

Brand owner: DardenAgency: Grey New YorkBrand: Red LobsterCampaign duration:Country: USChannels used: TV, Social Media

Executive summary

Red Lobster needed to reclaim its position as the top casual dining restaurant in the US. The 'Sea Food Differently' campaign showcased all of the fresh, new things happening at Red Lobster. Using real employees to tell the brand's story humanised a brand that once seemed too corporate, allowing for an honest, authentic message that resonated with guests and reignited their faith in the brand. Since launch,...

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