Mountain Dew: Pinball Skatepark

Hayley Pardoe

With only 22% of young New Zealanders having tried the PepsiCo soft drink, Mountain Dew, the brand introduced three new flavours to the country.

Mountain Dew: Pinball Skatepark

Hayley PardoeColenso BBDO

Campaign details

Brand owner: Frucor New Zealand and PepsiCo InternationalAgency: Colenso BBDOBrand: Mountain DewCampaign duration: 6 - 12 monthsCountry: New ZealandMedia budget (USD): $500k-$1MChannels used: Branded content, Events and experiential, Internet - microsites, widgets, Product and other sampling, Television

Executive summary

Imagine a fully functional pinball machine the size of a warehouse. A 600-square-metre deck with giant bumpers, flippers, tunnels, ramps, flashing lights, booming sounds and a three metre long plunger. Now imagine being the pinball.

This colossal experience...

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