Polident Kilauan Emas: Breaking through the shame barrier and improving the lives of sceptical denture wearers
Charu Aggarwal HarishGrey Asia Pacific
Campaign details
Brand owner: GlaxoSmithKlineAgency: Grey Asia Pacific and MaxusBrand: Polident denture adhesive creamCampaign duration: 3 - 6 monthsCountry: MalaysiaMedia budget (USD): $1M-3MChannels used: Branded content, Events and experiential, Print - general, unspecified, Product and other sampling, Radio
Executive summary
In Malaysia, Polident denture adhesive faced the uphill battle of creating a need that was non-existent in the consumer's mind. Wearing dentures often makes...