Canon: Project Imagin8ion
Melinda Hecht, Lindsey Christensen and Jennifer FritzGrey New York
Campaign details
Brand owner: CanonAgency: Grey New York, Alliance, MediacomBrand: EOS DSLR (Digital Single Lens Reflex) camerasCountry: USMedia budget (USD): Over $20MChannels used: Print - general, unspecified, Public relations, Social media, Television
Executive summary
Digital technology drastically changed how consumers capture and share imagery. Canon, a long-time leader in imaging, found itself with the right DSLR (digital single lens reflex) photography technology, but needed to redefine the role of the brand – particularly at the high...