The Sunday Times Social List
Will Handley, News InternationalBarney Ware, VCCP
Campaign details
Brand owner: News InternationalAgency: VCCPBrand: The Sunday TimesCountry: UKMedia budget (USD): Up to $500kChannels used:Branded content, Email marketing, Events and experiential, Internet - microsites, widgets, Newspapers, Online video, Social media, Word of mouth and viral.
Executive summary
In 2010, in response to declining global newspaper revenues, the UK publisher News International ceased offering free online news at The Times and The Sunday Times. This prompted an outcry within the...