Ambi Pur Freshness Drive
Gaurav Virkar, Vineet Kumar, Kokil Airen and Prem AnandMediaCom India
Campaign details
Brand owner: Procter & GambleAgency: MediaCom IndiaBrand: AmbiPurCampaign duration: Up to 3 monthsCountry: IndiaMedia budget (USD): Up to $500kChannels used: Outdoor, radio, experiential, print-general, social media, games and competitions
Executive summary
When Procter & Gamble acquired the Ambi Pur freshener business in India, the challenge was to explode into the low involvement car air freshener category. Mediacom came up with a campaign idea, 'AmbiPur Freshness Drive', in which a Bollywood...