FARC Operation Christmas campaign

This is the story of how communications acted as a powerful yet fundamentally peaceful weapon in war.

FARC Operation Christmas campaign

Juan Pablo García and Marialejandra Urbina, Lowe SSP3 Jane Dorsett and Mihir Warty, Lowe and Partners

This paper was first entered into the 2011 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the 2012 Warc Prize for Innovation with kind permission of the IPA.

Campaign details

Brand owner: Colombian Ministry of DefenceAgency: Lowe SSP3, Lowe and PartnersBrand: Colombian Ministry of Defence's Program of Humanitarian Attention to the DemobilisedCampaign duration: Up to 3 monthsCountry: ColombiaMedia...

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