Rules of engagement: What can we learn from conversations taking place on Facebook, YouTube and Twitter

Results of a UK research project observing the conversations taking place on the brand pages of three of the biggest social media platforms – Facebook, YouTube and Twitter, measuring 2m brand-related posts.

Rules of engagement: What can we learn from conversations taking place on Facebook, YouTube and Twitter

Annelies Verhaeghe, Simon McDonald and Steven van BelleghemInsites Consulting

Executive summary

We know that most companies have their own presence in social media through brand pages on Facebook, Twitter, LinkedIn and YouTube. The reality is that even if they do not have their own presence, their fans, lovers and haters are discussing them every day, reviewing them and sharing information. We also know that while the majority of marketers believe social media marketing is essential, only a minority (14%) believe it is fully...

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