The whites of their eyes: Prudential takes conversation to a new level

This paper discusses co-creation initiatives undertaken by Prudential, a UK insurer. Prudential commissioned Boxclever to conduct research with their network of financial advisors, to collaboratively develop a new proposition for marketing, support and online interaction; the research programme aimed to define the needs and current behaviours of the intermediary audience.

The whites of their eyes: Prudential takes conversation to a new level

Claire Boorman and Matt KeyBoxclever and Prudential

We live in an increasingly connected world. We have hundreds of "conversations" each day, mostly snappy one liners shared hungrily, speedily via technology and interpreted through busy lives. We've seen a dramatic increase in the formats and channels of communication we can use. We can tweet, text, bbm, mms, instant message our immediate thoughts, or email, fileshare or share our desktops for more detailed longer exchanges. And all without actually speaking face to face. The ways that we touch each...

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