Social media marketing

There are some common themes about what works in social media; those presented here are a synthesis of various insights from the Cranfield Customer Management Forum.

Social media marketing

Emma Macdonald and Hugh WilsonCranfield School of Management

This month, Dr Emma Macdonald and Professor Hugh Wilson of Cranfield School of Management discuss embedding social media into marketing practice.

Recent IBM figures show that the average European spends 11 hours per week on social media. And they're not just teenagers - half are aged over 35. While social media has made its way into our everyday lives as individuals, it is still a challenge for marketers to work out how to plan, organise and resource social media into business practice. A workshop of Cranfield's Customer Management...

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