Kraft - Philadelphia and Milka: A meaningful reward

Two case studies from Kraft show how brands can dramatically increase awareness and engagement by improving people's wellbeing at a local level.

Kraft - Philadelphia and Milka: A meaningful reward

Kate Sirkin, Mohit Lodha and Dominika Sadlak-EdwardsStarcom MediaVest Group

It's not just a stab at altruism, meaningful marketing builds brand awareness and engagement as case studies from Kraft's Philadelphia and Milka brands show.

As consumers are more and more able to opt out of marketing that they do not find personally relevant, either because the categories are not ones they purchase, the messages are not appealing or they simply don't want to be forced to watch, read or listen to irrelevant marketing messages, the marketing industry is challenged to find new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands