Point of view: Silence really is golden

Apple is inextricably linked to the rise of social media and the 'UGC revolution', which makes the fact that its developers do not crowdsource ideas, its leaders do not post cheery blogs and its stores do not tweet all the more remarkable.

Point of view: Silence really is golden

Molly Flatt1000heads

It's been a busy day at work. You've wowed your client with a gorgeous prezi, talked your throat hoarse on a conference call, written a blog post for the company website and pumped out an untold number of memos, emails and half-baked ideas. In the gaps, you've checked out that Ridley Scott Prometheus trailer a friend sent round on Facebook, uploaded 32 photos from Saturday night and got into a serious Twitter debate about whether Omar really is the best character in The Wire.

You're striding home,...

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