Mythbuster: Cut back the shorthand

Les Binet and Sarah Carter

The proliferation of three-letter acronyms appears to be getting out of hand and can blight even the best presentation.

Mythbuster: Cut back the shorthand

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them... like the proliferation of TLAs.

Last week, we were sent a presentation from a client to update us on his sales performance. We started going through the charts, but by page 4 we had to give up. The graphs were all very easy to understand. The titles though were not. By chart 4, helpfully titled 'P4W Drinkers ROI other LAD', we had no idea what was being shown.

Grrrr... So...

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