Planning 2.537: The Transition Phase

The influx of data can cause two responses in planners: that it is cumbersome to the intuitive nature of their creative style or that it is an opportunity to take the intuition out of planning and ground it all in research.

Planning 2.537: The Transition Phase

Joseph Morgan

THE EXTREMITIES

Conducting this type of past, present and future review incites the temptation to talk in extremities; to paint a picture of the future planning landscape that will get you reaching for the 'beta-blockers' or champagne.

As agency remuneration is marginalised against a backdrop of economic doom and gloom (at least in most of the western world), it is quite easy to predict a depressing future vision of planning. A world in which the lonely planner stumbles across a post-agency apocalypse of production houses, incoherently sputtering now quite familiar arcane phrases such...

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