Planning 2.537: The Transition Phase
Joseph Morgan
THE EXTREMITIES
Conducting this type of past, present and future review incites the temptation to talk in extremities; to paint a picture of the future planning landscape that will get you reaching for the 'beta-blockers' or champagne.
As agency remuneration is marginalised against a backdrop of economic doom and gloom (at least in most of the western world), it is quite easy to predict a depressing future vision of planning. A world in which the lonely planner stumbles across a post-agency apocalypse of production houses, incoherently sputtering now quite familiar arcane phrases such...