Head for the exit
Brian MillarSense Worldwide
Planning 3.0. If you're still doing it in an agency, you're doing it wrong
To realise their true value, planners need to escape their agency shackles and start up a McKinsey-type creative consultancy.
Advertising Agerecently published its list of the best work by the shops shortlisted for Ad Agency of the Year 2011. There wasn't one ad in the list. Most of the ideas didn't need regular production teams. Some didn't even need creatives. The list was crazily eclectic. Furniture assembly manuals delivered on Twitter. An epic model railway construction project....