Next please - online game for bank tellers: Educate your business partner's sales force through the interactive online game

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer.

Next please - online game for bank tellers: Educate your business partner's sales force through the interactive online game

Jan LajkaSTEM/MARK, Czech Republic

INTRODUCTION

The development of innovative concepts in response to client's needs is a well proven way to forge stable and lasting partnerships. Our client, CSOB, wanted to introduce the outcomes of an existing research to its sales department. At the same time, there was a need to verify the communication skills of the bank's representatives, and their ability to recommend the best products to customers.

We, the research agency, were facing the question of how to...

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