From terabytes to archetypes: The psychology of internet security

Kaspersky Lab, the Russian internet security company, commissioned a study into the motivations of its B2B and B2C customers.

From terabytes to archetypes: The psychology of internet security

Simon PattersonQri Consulting, UKAlexander ErofeevKaspersky Lab, Russia

INTRODUCTION

It is estimated that by 2015 there will be three billion internet users globally. At the same time cyber-crime is an ever present and increasing threat to personal, national and international security, currently costing hundreds of billions of dollars a year globally.

Kaspersky Lab is one of the world's fastest growing and innovative players in the IT Security market (or Antivirus as it is commonly known, although this is no longer a correct definition of its functionality). In 2009 Kaspersky...

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