MRS Innovation conference: Developing user-led concepts, products and propositions

This report summarises a range of consumer-centric methodologies in the field of new product and innovation research, as discussed at the MRS's Innovation conference.

MRS Innovation conference: Developing user-led concepts, products and propositions

Judie Lannon

Two broad themes emerged from the MRS's Innovation conference: the wide range of imaginative research techniques and methodologies now used to understand consumer needs and behaviours; and the growing involvement of clients in these methodologies.

Value of research in technology markets

Colin Strong of GfK NOP Technology and Darren Hanson of Orange challenged the widely held view that research is pointless in fast-moving technology markets. They outlined some effective techniques such as co-creation, which reveal areas of consumer life that enrich understanding and shape product development.

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