Sony and the digital marketing 'crisis': new priorities for old businesses

A conference report from IAB's Annual Leadership event, focusing on a presentation from Sony SVP Susan Jurevics.

Sony and the digital marketing 'crisis': new priorities for old businesses

Geoffrey PrecourtWarc

In what she billed as a "Dear John" letter to a generation of marketers, Susan Jurevics, Sony's SVP/global retail CRM and brand marketing, told the Interactive Advertising Bureau's (IAB) 2012 Beyond Time & Space annual meeting: "To unleash the power of the internet requires organizations to fundamentally change the way they see the world and the way they see themselves. And this is the very stuff of crisis. It's straining our relationships internally, externally, and with the various agencies with whom we work."

Photo credit: Doug...

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