Playing with Behavioural Economics

Peter Harrison

This Warc paper was originally a presentation given at Warc's Online Research: Now and Next 2012 conference.
It details how BrainJuicer uses behavioural economics in the development of "research games" to uncover consumers' deep-lying emotional drivers. (These kinds of insights are crucial due to the fact that most of our decisions are made unconsciously rather than rationally.) Using games can help to influence the way people feel at one point in time, making them better research participants....

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