Engaging Research: Heineken Open Design Explorations

Analysis of a recent global Heineken co-creation project. The beer company invited designers around the world to submit their idea of a perfect club.
Participants uploaded their work, and commented on each other's work, via an online portal. The client also supplied the designers with visualisations of their research data to inform their designs. This Warc paper was originally a presentation given at Warc's Online Research: Now and Next 2012 conference....

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