Who is entitled to be entitled?
Andrew MelsomAgency Insight
Andrew Melsom believes it's time to reintroduce common courtesy to the workplace.
Parents who have brought up their children to say please and thank you and to introduce themselves to anyone by looking them in the eye will be sad to learn that, when those same children enter corporate life, their behaviour changes to a sub-prime tendency.
'The default position taken by many client marketers and their procurement cousins has moved into new territory where agencies, in particular, expect to be treated slightly badly,' said one agency CEO.
The excesses...