Letter from Sao Paulo: The bustling beat of Brazil

Gabriel Aleixo

Brazil is the biggest economy in South America and is proud of being part of the BRIC growth phenomena.

Letter from São Paulo: The bustling beat of Brazil

Gabriel AleixoBrainJuicer Brazil

Gabriel Aleixo recovers from the Rio Carnival and rejoices in the vibrant growth of the Brazilian economy.

Tudo bom? I don't want to make you jealous as it's not the Brazilian way but it's late summer here, and we're still recovering from the onerous business of Carnival partying, where 80% of the annual beer consumption takes place in about a week and about five million people gather to party in Rio alone.

This year, we had more than usual to celebrate, having been surprised to hear we've...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands