Marketing's role in sustainable living
Keith WeedUnilever
In a resource-constrained world, growth needs to be not only economically sustainable, but environmentally and socially sustainable as well. Marketing leaders need to grow businesses for existing generations and for the generations to come. Global CMCO, Keith Weed, describes how Unilever is tackling this massive challenge.
I believe that economic sustainability and social and environmental sustainability can be synergistic and not in conflict. To explain this, I'd like to answer three basic questions:
First, why does growth need to be sustainable?
Second, how do you grow and truly help people at the...