Adstats: Internet advertising

This Adstats article looks at internet advertising using a variety of data sources and includes charts covering internet adspend by region, internet users by age group, penetration across the globe and the top 10 brands by famecount.

Adstats: Internet advertising

This year, a predicted $89.1bn will be spent on internet advertising globally, a 14.3% year-on-year increase. This follows estimated growth of 15% for the channel in 2011.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Growth in global internet spend
  • Internet users by global region
  • Internet users by age group
  • Internet penetration by global region
  • Internet ad spend by region
  • Forecast adspend by medium
  • Internet penetration vs. ad spend by key market
  • Time spent online by web category
  • Top ten brands by famecount worldwide

Key...

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