Books that influenced me

Ian Wood

The executive director of Landor Associates cites two Richard Dawkins books in his line-up: The Greatest Show on Earth: The Evidence for Evolution and The God Delusion.

Books that influenced me

Ian WoodLandor Associates

Ian Wood is an executive director in the London office of Landor and generates intellectual capital for the company globally. He is a member of the global brand strategy council and is on the London office's executive committee. As director of brand consulting, he helped develop strategies for major companies, including Akzo - Nobel, GSMA, Harsco, Jupiter Adria, Land Rover, Mazda, Pick n Pay, PepsiCo, and TNK-BP. He has worked with companies in the US, Russia, Sweden, and Bahrain and is on the brand council of Land Rover and Freeserve.

1. The...

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