Books that influenced me
Ian WoodLandor Associates
Ian Wood is an executive director in the London office of Landor and generates intellectual capital for the company globally. He is a member of the global brand strategy council and is on the London office's executive committee. As director of brand consulting, he helped develop strategies for major companies, including Akzo - Nobel, GSMA, Harsco, Jupiter Adria, Land Rover, Mazda, Pick n Pay, PepsiCo, and TNK-BP. He has worked with companies in the US, Russia, Sweden, and Bahrain and is on the brand council of Land Rover and Freeserve.
1. The...