Storytelling: All the world wide web's a stage

Sarah Morning

In the digital world, marketers need to let go of their obsession with Hollywood as the home of great storytelling and open themselves up to other storytelling disciplines.

Storytelling: All the world wide web's a stage

Sarah MorningAgency Republic

We should stop looking to Hollywood for inspiration and, instead, embrace the opportunities for interactive narrative enabled by digital platforms.

'There are,' the old saying goes, 'a thousand ways to tell a story', yet it has always surprised me how few ways to spin a yarn we marketers really know; how little attempt we've made to learn from, or explore other narrative disciplines over the years. We've always looked to the big screen and Hollywood as the home of great storytelling; we send our creatives to learn the...

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